Websites built more than two years ago are likely to not be built ‘responsively’ – the term used to describe a website layout that is fluid to fit any sized browser window. Predominantly aimed at mobile phone users who need a simple streamlined and easy to use interface when browsing on their phone.
Long standing client BW Machine Tools wanted to improve their SEO ranking, and knew Google now takes a dim view of sites that aren’t built with a fluid layout.
I retro fitted a fluid layout to BW’s website, so it looks the same as it ever did on a full sized browser on a computer, but fits so much nicer on a mobile phone now. Google approves and is now deemed ‘mobile friendly’ in their search rankings.