Nobody wants a parking ticket (PCN).
But if you do get one as a driver, interacting with the site that’s about to take your money has an important role of be clarity and reassurance.
I worked with the supplied Pure Park brand to continue the theme of soft pastel tones and a gentle visual style – making a formal subject feel more approachable.
The site is built around two journeys – paying or appealing a Parking Charge Notice – with straightforward calls to action, supporting FAQs and simple step by step guidance to help visitors find what they need quickly.
The overall result is a calm, user-friendly experience that balances trust, usability, and a softer brand presence around a process that can often feel stressful.
Visit the website at: purepark.co.uk
